i didn't quite understand it now we have, i guess, tina brown, the editor of "newsweek" has canonized barack obama by passing the vatican and you say? >> well, i say as a business decision, a desperate business decision, i understand it. you put barack obama on the cover, give him a multicolored halo and maybe you will sell a few copies at the news stand. as a journalistic decision it's down right embarrassing. i mean, liberals make fun of conservatives when we say the media is trying to portray barack obama as a messiah and then they go and do precisely that. >> bill: they make him the messiah. >> by putting a halo. jesus was portrayed with a halo. but i will tell you, this if "newsweek" decided to put jesus on the cover, he probably wouldn't get a halo because it might offend some of their liberal readers. >> bill: when you say journalistic this is unsound, isn't "newsweek" supposed to be a magazine of opinion? i mean, it's not really like a daily newspaper chronic ling events, it's at the end of the week and they are supposed to wrap it up and they do have a point of view. their po